Approximately 33 percent of the whole internet is powered by WordPress, and hundreds of newer WordPress blogs are established every single day. Whatever hosting package you choose (slow shared hosting or lightning-fast managed WordPress hosting), it’s never been more difficult to stay on top of the competition.
However, creating a blog is simple. Maintaining it and making it popular are the most difficult tasks ahead. The difficulty is that, even if you have excellent blog material, your blog will not become successful on its own merits. The phrase “build it & they will visit” does not hold true when it comes to blogging. However, we can assist you!
Make your Blog Popular: 13 Proven Ways
You may have the most excellent blog material on the planet. However, if no one sees it, it is a complete waste of effort.
The truth is that increasing the number of visits to your site has never been more difficult. The world is inundated with material; up to five million blog entries are written on WordPress each day, according to some estimates. Yours must stand out in order for you to consider content production worthwhile.
The good news is that It is not difficult to increase the number of visitors to your blog. All you need is the appropriate knowledge.
You will learn how to boost traffic to your blog utilizing a two-pronged strategy in this piece. Read on to learn more. Learn how to generate a steady stream of visitors for each new piece you publish, as well as how to breathe fresh life into your old material.
Let’s have a look at some of the tactics you may use to increase the popularity of your blog right now.
1. Concentrate on a Specific Subject
Many individuals begin writing any blog with the lofty goal of writing concerning their lives, the cosmos, and anything else they can think of. The unfortunate reality is that although one or more of your pieces may be of interest to some, the wide variety of information on your site will discourage many readers from returning for more. However, if you persist in chatting about everything and everything, you will go nowhere.
You must concentrate on one or more themes and write for them on a regular basis if you really want to build an audience for your blog. If you don’t think you’ll be able to write as much on a particular issue as you’d want, try gradually extending your subject as your readership develops in size. For example, if your true interest is growing strawberry plants, it is unlikely to provide enough content for a blog to last over a few weeks. Instead, consider shifting your focus to fruit tree growing guidance, then to landscaping in general, and so on.
I’ve discovered that blogging may be a powerful tool for personal development since writing helps to reinforce the learning process. As you learn more about your subject and increase your expertise, you should write about it.
2. Demonstrate your expertise and dependability
Trustworthiness is a critical aspect that Google considers when ranking websites, whether via the use of an automatic ranking algorithm or by human quality checkers who examine websites. This is especially crucial for postings that deal with health or financial difficulties, although it applies to all subjects to a lesser extent as a general rule.
Even if you have a blog that is focused on a certain subject, you must first guarantee that you have adequate competence in that field to be blogging about it in the first instance before you have any chance of being successful.
So, what is the best way to demonstrate your expertise? Although the exact technique by which Google ranks websites is unknown, we may presume that it is greatly influenced by connections from other trustworthy websites already in existence. Link construction is a broad subject that should not be approached in an unnatural manner, as it is in this case.
However, there are things you could do on a blog to indicate competence, such as presenting any degrees or experience that have in the author’s biography, which may help you establish credibility. In the event that you have 10 years of expertise designing corporate network infrastructure and are creating a blog in which you assess network routers, then you should be able to openly state that fact!
And there is nothing wrong with letting others know why you’re so knowledgeable in a certain field. Make a show of your accomplishments. Demonstrate that you are an expert. Explain to them why they should put their faith in you.
3. Utilize Google’s Search Console to your advantage
The Google Search Console, formerly known as Webmaster’s Tools, is a free tool provided by Google that provides you with immediate feedback on a variety of topics, including:
- The performance of your website in search results (the couple of times it is shown to a searching user against the number of times it is clicked on, for example).
- Indexability issues, such as unavailable pages or broken sitemaps, should be addressed. as well as any technical difficulties that Google may be facing.
- Errors 404 and other servers are being shown.
- Compatibility with mobile devices.
In contrast to Google Analytics, which provides information on traffic and visitors, this is a standalone service. It’s simple to use and entirely free to get started.
4. Convert Your Blog to a Mobile-Friendly Format
Mobile devices are now responsible for around 50% of all online searches, and this number is increasing. If your site does not function properly on mobile devices, does not scale effectively, or takes too much time to load over a slow 3G connection, you are missing out on prospective customers.
I’m sorry to keep harping on here about Google, but it’s likely that the majority of your traffic would come from there, at least unless you’ve established a following. Mobile-first indexing implies that sites having mobile difficulties will be positioned lower in the search engine results when viewed on a mobile device or tablet.
So, what steps should you take to make your website mobile-friendly? A design that scales properly is crucial in this situation. Look for themes that have been labeled as “responsive.” Many theme retailers also have a preview function that enables you to switch between desktop and mobile emulation.
5. Make use of social media to promote your business
Reddit is the finest cause of social traffic if you don’t want to spend time building up a large following initially. While it is preferable if someone else shares your stuff, self-promotion is not prohibited on Reddit.
You should, however, stay within a reasonable range of ratios. It is not recommended that you utilize your Reddit account just for self-promotion. Participate as an active part of the community, leaving comments and posting other people’s stuff. Also, be prepared to get brutally honest critiques from your peers. If Redditors discover that you are exploiting the system, they will not be kind to you.
Twitter, in my opinion, is the least successful method of generating visitors, while there are many reasons to have a Twitter account other than simply promotional purposes for your site. Facebook is less successful at generating traffic (if you pay for it), but it is still excellent at fostering community building. If your material is mostly visual in character, Pinterest may be a powerful marketing tool.
6. Encourage visitors to return to your blog
In the event that you have a large amount of similar information, it is likely that any visitors would be interested in it as well. There are a variety of plugins provided to do this, however, Related Posts on WordPress is the most straightforward method to get started. If you’re searching for alternatives, keep in mind that some of them are quite resource-heavy and may even be prohibited by your hosting company. The installation of a related articles plugin will always slow down your site, especially if it already runs slowly or includes thousands of entries.
7. Engage with your readers and encourage them to leave comments
If a reader leaves a comment on your article, it is clear that they have anything to say. By responding to your readers & keeping them involved, you build a connection that encourages them to return to your site and makes them more likely to share your story with their friends on Facebook and Twitter.
The core WordPress comments system, on the other hand, isn’t that fantastic, so consider adding Jetpack to give them a boost. Jetpack was created by the same people that created WordPress, and it provides a slew of additional capabilities as well (some paid).
8. Do not give up, and do not give in
Blogging is not something that can be done in a short period of time; if you want to establish a huge following of readers, you must commit to that for the long haul. Continue to create new, professionally written, and shareable material, and you will ultimately reach your goal. It takes time to become well-known, to establish authority, and to develop it.
9. The About This Page
Say hello to everyone! When a blogger creates an About page, they are giving their readers a brief introduction of who they are. The following topics should be included on your About page:
- What you are and who you aren’t
- The subjects you write about & are interested in.
- Facts about yourself, your professional background, and your blog
- Photographs of yourself
However, although the list above serves as a general guideline, make certain that your About section is interesting and encourages visitors to take a particular action, such as a subscription to your blog. Make your About section an enjoyable experience by making it about you.
10. The Contact Us Page
Your readers and prospective media connections must be able to reach out to you in a timely and efficient manner. Here’s when having a Contact page might come in helpful.
Bloggers who choose to keep their identity life private may use the contact page on this page to communicate with them. Others, on the other hand, like to include an email address as well as a phone number. No matter the approach you take, it should be simple for readers to get in touch with you via this website.
11. A page dedicated to media
Are you serious about monetizing your blog? If so, read on. If this is the case, you must add a Media page. In order to educate interested businesses, influencers, as well as other entities about your blog’s online recognition and following, you need to create a Media page for it. The following items may be included on your Media page:
- Number of followers on social media for blogs and websites where you’ve been published
- All social media channels should be included.
- Your blog’s monthly visitors & page views are the numbers of people who visit and read it.
The purpose of the Media page would be to demonstrate to other companies & bloggers why they should collaborate with you.
12. Developing Killer Content as well as a Meaningful Blog
The success of any blog is determined by the quality of the material that you provide. Due to the fact that there are millions of many other blogs competing for attention, you will need to come up with something really spectacular in order to stand out from the crowd. Every month, more than 40 million new entries are published on WordPress alone!
In order to be successful in blogging, you must also be quite “niche specialized.” This refers to being very attentive.
Example: If you really want to talk about sports, it’d be great if you could narrow your focus from “sports” to a single player or team rather than generalizing. As an example of how narrowing down a subject of interest may work.
13. Establishing Yourself as the Go-To Person in Your Field
After everything is said and done, it’s possible that your blog may help you establish yourself as an expert in your field.
To establish yourself as an expert in your field, you must be extremely informed about the subject matter on which you are writing and also give value with a purpose.
Suppose you were just beginning a blog & wanted to become well-known in the sports world. One of the most effective methods to do this is to interview quite as many pro or well-known sportsmen as you possibly could. Because the more talks you have, the more the people will see your name beside the names of professional athletes, which will increase the amount of attention and authority placed on your name.
As you’ll see, there seem to be a variety of strategies you may use to increase traffic to your website.
However, keep in mind that the most crucial thing is ensuring you have high-quality information to work from. When you possess something wonderful to share, marketing becomes ten times simpler.
Spending quality time inside the trenches can help you set yourself up for success. Make use of topical research to help you decide what sorts of blog entries to publish. Make your content more thorough than everything else that has been written on the subject. Create a catchy title that will get people’s attention.
You’ll begin to notice the gradual increases in traffic that you’ve been hoping to see in a short period of time.